Author: Dariusz Doliński (Darkar Sinoe), Founder & Semantic Architect | Synthetic Souls Studio

INTRODUCTION: WHY THE 80-YEAR-OLD PRODUCTION MODEL NO LONGER WORKS

For the last 80 years, the rule was simple: a larger budget translates to better production quality, which in turn guarantees better business results. In the era of mass television, this correlation indeed worked. However, today, in the algorithm-driven ecosystem of social media, this equation has been fundamentally broken.

When I founded Synthetic Souls Studio, I saw this problem every day in practice. Brands were spending between 800,000 and 1.5 million zlotys on the production of a 60-second commercial. What was the effect? Content lived in social media for just 48 hours before the algorithm deemed it unengaging and literally killed its organic reach. The return on such an investment was, to put it mildly, questionable.

The common perception of AI advertising as a cheaper alternative to traditional production is not just a cognitive error, but evidence of a fundamental misunderstanding of the new economy of perception in which we currently operate. It is not a cheaper alternative. It is fundamentally a better methodology that changes the rules of the entire game.

Let me show you 3 critical cracks in the traditional production model that I have observed over the years of building Synthetic Souls Studio.

Problem One: Costs Do Not Translate to Lifecycle

An investment of 1.5 million zlotys in a commercial that then lives in social media for just 48 hours before the algorithm deems it unengaging and kills its organic reach is an economic anomaly of the modern market. I have seen this dozens of times working with various brands before founding the studio. Great cinematic production, huge production budget, 40 crew members, 5 days of shooting. 48 hours later, that content was practically dead in organic reach. The return on such an investment becomes what I term in the manifesto as questionable, meaning economically doubtful.

Problem Two: Production Quality Does Not Equate to Completion Rate

A brand can invest in cinematic quality production by hiring a 40-person production crew and filming for 5 days at a premium location. However, if a viewer scrolling through their Instagram or LinkedIn feed scrolls past this material in 3 seconds, all that technical effort and production budget become completely irrelevant to the business. The problem is not technical or related to image quality. The issue lies in the architecture of contemporary audience perception, which has been trained by algorithms to scroll continuously.

Problem Three: In the Traditional Model, Iterations Are Practically Impossible

If key elements of the advertisement, such as the opening shot or call to action, do not work as intended, the only option in the traditional model is an expensive and time-consuming reshoot. This means another budget of 500,000 zlotys or more, 6 weeks of waiting for execution, and re-managing the availability of the entire cast and production crew. This model is structurally rigid and completely excludes real-time A/B testing, which is the absolute standard in digital performance marketing.

That is precisely why I created a new methodology at Synthetic Souls Studio. Not as a cheaper option for brands that cannot afford traditional production. As a superior approach, fundamentally a better approach to AI in video marketing that changes the entire economy of premium content production.

AETHER: PROOF IN NUMBERS. HOW AI CINEMATIC AD ACHIEVED A 32% COMPLETION RATE

Three weeks ago, we launched the AETHER project, defined as an AI cinematic ad for luxury brands. This was not a commercial campaign for a specific client. It was a conceptual showcase, a demonstration of how synthetic filmmaking fundamentally changes the rules of the game in premium content production.

The metrics of this project after 21 days of organic life mathematically prove that the new methodology actually works in business practice.

32% Completion Rate

The industry standard for advertising content on social media ranges between 4 and 8 percent completion rate. The AETHER project achieved 32%. This is a difference of 4 to 8 times higher audience attention. What does this practically mean? The algorithms of social platforms, such as Instagram, LinkedIn, or YouTube, are designed to reward content that keeps users on the platform. A 32% completion rate is a clear signal to the algorithm that this content is valuable, so the algorithm pushes it organically for much longer.

45,000+ Organic Reach

The project achieved 45,000+ organic reach without any paid promotion. 0 media budget, 0 paid ads, 0 influencer partnerships. Pure algorithmic organic reach. This is a direct result of the high completion rate. A high completion rate and high engagement rate signal to platform algorithms to distribute content organically, without the need to pay for reach.

Content Lifecycle: 3+ Weeks And Still Growing

The industry standard is 48 hours of organic life for premium advertising content on social media. Project AETHER continues to generate daily likes, shares, and comments after 3 weeks. People keep returning to this video. This is the core of the economic revolution I am observing. The traditional model accepts a 48-hour life cycle as a cost of doing business. The synthetic filmmaking methodology proves that this cycle can be extended by 10 or even 20 times. That means 10 to 20 times more exposure for every zloty invested in production.

Engagement Rate Top 1% In Category

Project AETHERachieved an engagement rate in the top 1% of its category according to LinkedIn metrics. Daily likes and shares show that people are not just consuming this content, but returning to it, sharing it, and commenting. The content is not just passively watched. It is experienced and becomes part of the conversation. This is the first measurable proof of the effectiveness of the Imprint methodology I am developing in the studio, which creates a lasting emotional imprint in the audience's consciousness.

This is not an outlier, nor is it a one-time lucky occurrence.WELES, an 11-minute filmthat we created earlier, along with other projects, shows exactly the same pattern. Synthetic filmmaking consistently generates extended lifecycle value that is unattainable in the traditional production model.

COMPARISON: TRADITIONAL PRODUCTION VERSUS SYNTHETIC FILMMAKING

Instead of presenting this in a table that displays poorly on mobile devices, I will provide you with an economic comparison in a format that you will see instantly and that shows the scale of the difference.

Production Budget

Traditional production: from 800,000 to 2 million zlotys for a 60-second premium spot. This includes a 40-person crew, 5 shooting days, locations, cast, and cinema-level post-production.

Synthetic filmmaking at Synthetic Souls Studio: from 80,000 to 250,000 zlotys for a comparable quality result.

The difference? Cost reduction of 80 to 90 percent while maintaining cinema quality results.

Production Time

Traditional production: from 6 to 12 weeks from concept to final delivery. This includes a long pre-production phase, coordination of location and cast availability, shooting days, and extensive post-production.

Synthetic filmmaking: from 2 to 6 weeks end to end. This is 2 to 3 times faster time to market, which is a fundamental competitive advantage in today’s business pace.

Content Lifecycle

Traditional production: from 2 to 7 days median lifetime in organic social media reach. 48 hours is the most typical scenario before the algorithm considers the content outdated.

Synthetic filmmaking in our projects: from 14 to 90+ days of active organic life. This is 10 to 20 times longer lifetime, which directly translates to 10 to 20 times more exposure for every zloty of budget.

Completion Rate

Traditional production content: from 4 to 8 percent completion rate according to industry standards for advertising content.

Synthetic filmmaking in our projects: from 28 to 36 percent completion rate. This is 4 to 8 times higher audience attention, which platform algorithms reward with increased organic distribution.

Cost Per 1000 Engaged Viewers

Traditional production: from 300 to 800 zlotys per 1000 engaged viewers, calculating the total production cost divided by actual engaged reach.

Synthetic filmmaking: from 40 to 120 zlotys per 1000 engaged viewers.

This is 5 to 10 times better economic efficiency per engaged viewer.

Possibility of Iteration

Traditional production: practically impossible. If something doesn’t work, the only option is a reshoot for another 500,000 zlotys plus 6 weeks of waiting. This excludes any A/B testing or real-time optimization.

Synthetic filmmaking: iterations are possible in real-time. The opening doesn’t work? We change it within days. Pacing too slow? We improve the edit. Color grading too dark? We iterate without the need for a reshoot. Content can be optimized like performance marketing, not treated as a sacred untouchable work.

Implied Return On Investment

Traditional production: 1x as the baseline benchmark.

Synthetic filmmaking: from 5 to 15x return on investment depending on the industry and type of project.

This is a fundamental economic advantage that changes the entire calculation of whether to invest in premium content or not.

HOW TO CREATE AI ADVERTISING? A GUIDE TO A METHODOLOGY THAT ACTUALLY WORKS

I am observing a growing interest in search phrases such as how to create AI advertising, AI promotional videos, or AI in video marketing. This shows that the market wants to know not only that it is possible, but above all how to do it in practice.

The problem is that most available guides and tutorials stop at the tool level. Use this generator, enter a prompt, hit generate, done. This fundamentally does not work for premium brands that build their value on the perception of quality and authenticity.

Creating an AI advertisement that generates results comparable to the AETHER case study is not a matter of entering one good prompt into a publicly available generator. It is a multi-step strategic process that requires understanding the psychology of perception, semantic architecture, and emotional design.

I will show you exactly how we do this at Synthetic Souls Studio, step by step.

Step One: Strategic Phase, or Emotion Architecture

The generic approach I see at most agencies and producers focuses on standard pre-production. We define the campaign goal, identify the target audience, and determine the main message we want to communicate. This is a reactive approach, focused solely on what we want to say.

Our approach at Synthetic Souls Studio starts much deeper. This is the strategic foundation of the methodology I call Human360. Instead of asking what we want to show, we ask a fundamentally different question: what does the audience need to feel? This is Emotion Architecture in practical action.

We do not analyze superficial demographic data such as age, gender, or location. We study intention, psychological context, and archetypal resonance. The goal of this phase is not to create a standard production brief. The goal is to design an Imprint, a lasting emotional trace that remains in the audience's consciousness long after they finish watching the film. It is not about the viewer remembering the product. It is about them remembering the feeling, the emotional state that this product represents.

Step Two: Creation Phase, or Integration Not Just Generation

The generic approach to AI video production often means using simple public tools, such as those offered by Canva or other text-to-video platforms. You enter text, click generate, and get a video. The result is quick and cheap, but also generic, flat, and devoid of any emotional or visual depth.

Our approach at Synthetic Souls Studio delivers on the promise I call cinema quality without cinema costs. This is not just marketing speak; it is a specific technical methodology. The key is GenAI plus live action integration. It is not about replacing one tool with another, one technology with another. It is about blending the worlds of real filming with the capabilities of generative AI in a seamless way that the viewer cannot distinguish.

This methodology allows us to create what I call impossible worlds. Futuristic environments that would be prohibitively expensive to create in traditional CGI. Physically impossible camera movements that defy gravity and the laws of physics. Complicated particle effects and atmospheric lighting that enhance the emotional impact of each frame. All this for a fraction of CGI budgets that would exceed 500,000 zlotys plus in the traditional production model.

The portfolio of Synthetic Souls Studio showcases the full flexibility of this approach. From the project Silence of the Desert for a luxury brand from the United Arab Emirates, which combined live action footage with subtle enhancement effects from GenAI, to the Saga of the North, which was a trailer for a game created 100 percent by generative AI. This methodological flexibility allows us to tailor the approach to the specific needs of each project.

Step Three: Optimization Phase, or Real-Time Iteration

The generic approach to post-production usually involves standard actions such as color correction, editing material, and technical cleanup. The film is treated as a final work that, after delivery, is no longer subject to modification.

Our approach at Synthetic Souls Studio is fundamentally different, and this is a direct response to Problem Three that I identified in the introduction, namely the lack of iteration opportunities. I call this Iterative Optimization. Content is not treated as a sacred, untouchable work of art. It is treated as a performing business asset that can and should be optimized.

If the data from the first hours or days of publication shows that the completion rate is lower than expected, we can change the opening sequence. If engagement drops at a specific moment in the film, we can modify the pacing and editing rhythm. If the color grading turns out to be too dark for mobile platforms, we can improve it without the need for a complete reshoot. Sound design can be iterated, tested, and A/B tested in different versions.

As I wrote in the studio's founding manifesto: premium AI ads can be tested and optimized like performance marketing, not treated like traditional broadcast which, once aired, never changes again. This is a fundamental shift in the approach to premium content.

Step Four: Implementation Phase, or Copyright Management

This is an absolutely crucial step that most companies and agencies working with AI completely avoid discussing, as it represents the biggest legal and business barrier. Brands, especially from the premium and financial sectors, rightly panic at the thought of the legal risks associated with AI-generated content.

Copyright law, particularly in the United States, which is the main market for most global brands, is very clear on this issue. The U.S. Copyright Office has repeatedly confirmed that content entirely generated by machines, without human creative input, is not eligible for copyright protection. They lack the human authorship which is a fundamental requirement for copyright protection.

However, a crucial legal nuance arises that changes everything. The law protects human creative input in the process. Protection applies to the selection, coordination, or arrangement of AI-generated elements, as well as creative modifications of those elements, such as color grading or editing.

This is where the Synthetic Souls Studio model reveals its second hidden business advantage. Our model is inherently based on strong human curation. I call myself an AI Film Director and Semantic Architect not for marketing effect, but because that’s exactly what I do. Every project involves integrating live action with AI, selecting from hundreds of generated variants, creatively modifying each element, and editing that is human-driven.

This is the only AI production model that can legally guarantee full copyright rights to the final work. Therefore, our offer explicitly includes a complete set of copyright rights as standard. This is not a marketing promise. It is a fundamental business guarantee that removes the biggest entry barrier for corporate clients who fear legal risks.

WHY CHEAP AI ADS DESTROY PREMIUM BRANDS?

While AI video generation tools are becoming widely available, democratizing content production, they pose a potentially deadly threat to the premium brand sector. Let me explain why and how to avoid this.

The Problem: The Low Effort and Authenticity Paradox

For a luxury brand, value does not lie in the physical product itself.It lies in perceived authenticity, craftsmanship, and the effort put into its creation. Louis Vuitton does not sell a handbag. It sells craftsmanship, heritage, and the authenticity of the creative process.

Here lies the fundamental problem with cheap AI production.

Groundbreaking academic research, such as When AI Doesn't Sell Prada, provides hard empirical evidence of this threat. These studies, conducted in the form of three controlled experiments, scientifically proved that when consumers learn that a luxury brand advertisement was created using AI, they rate it as requiring significantly less effort, described as low effort.

In the luxury segment, perceived effort is statistically correlated with perceived brand authenticity. This is not an opinion; these are hard data from peer-reviewed research.

The conclusion of the study is brutally clear: low effort perceived in AI advertisements destroys the authenticity of luxury brands, leading to negative consumer reactions and direct devaluation of brand mystique, that magical aura of exclusivity that luxury brands build over years.

This risk is not theoretical. It is real and is already materializing in the market. The controversies surrounding the use of AI in Netflix documents or the film industry's concerns about the lack of magic and randomness in the creative process show that the audience is sensitive to inauthenticity, to the lack of genuine human effort.

When I write in the founding manifesto that the market already perceives generic AI as cheap and effortless, I hit the absolute core of the problem. This is the biggest risk for premium brands considering entering this technology without a thoughtful strategy.

The Solution: AI for Luxury Brands Is Not a Tool, It Is a Methodology.

The superior methodology I describe in the manifesto is not only about an 80% cost saving compared to traditional production. It is about fundamentally resolving the authenticity paradox I described above.

Firstly: AI for luxury brands must be hyper-creative. The same academic study that identified the low effort problem also points to its empirical solution. It turns out that the negative effect of low effort perception is minimized or completely eliminated when AI is used to create highly creative ad imagery, meaning visualizations that would be impossible to achieve through traditional methods or prohibitively expensive in traditional CGI.

This is exactly our value proposition at Synthetic Souls Studio. In the founding manifesto, I explicitly write about creating worlds that would be impossible or prohibitively expensive traditionally. It is not about replicating reality cheaper or faster. It is about creating a new impossible aesthetic that actually enhances brand mystique rather than destroys it.

The studio's portfolio, projects like Eterna, WELES, YUME, or AETHER, are living proof of this philosophy. Each of these projects creates impossible worlds that the audience perceives as high creative effort, not low effort automation.

Secondly: introducing the Human360 methodology as an antidote. The Human360 methodology that I developed in the studio is a strategic and deeply human effort that precedes any use of AI technology. It is a direct antidote to low effort perception.

When a brand invests in deep analysis of audience intent, archetypal resonance, emotional architecture, this process in itself is high effort conceptual. It is not a click of generate in a publicly available tool. It involves weeks of strategic psychological thinking before the first second of the film is generated.

Thirdly: the role of AI Film Director and Semantic Architect. My positioning as the founder, not as CEO or Creative Director, but as Semantic Architect, is a key signal to the market. It signals that Synthetic Souls Studio is not a tech company playing with creation for fun. We are a psychological and strategic company that uses technology as a tool to design emotions and meaning.

It is human sensitivity, psychological knowledge, and semantic strategy that guide the AI tool. This guarantees a high level of conceptual and strategic effort that completely neutralizes the risk of low effort perception for the end audience.

THE NEW CREATION ECONOMY: 4 SECTORS THAT GAIN THE MOST

The synthetic filmmaking methodology is not a universal solution for absolutely every brand and every use case. But for brands that build their value on perception, not just on selling a physical product, it provides a fundamental competitive advantage that cannot be compensated for by increased ad spend.

I have identified 4 key sectors where this advantage is most mathematically evident and where I observe the greatest interest from clients.

Sector One: Tech, From PowerPoint Slides To Immersive Experiences

The problem in the tech sector is always the same. How to visualize abstract complex concepts like cloud infrastructure, AI systems, data security, blockchain architecture, in a way that is both visually engaging and substantively understandable for the audience? The standard answer I see at every tech conference is PowerPoint slides with icons and arrows or generic motion graphics animations.

The solution we offer at Synthetic Souls Studio is creating immersive experiences. Instead of explaining a concept with words and arrows, we can allow the audience to experience it directly, visually and emotionally. AI allows us to create a visualization of cloud infrastructure as a living organism, show data flows as rivers of light, and present security layers as physical defensive architectures.

Our offering directly addresses this need through products such as Immersive Films and Experiences and 360-degree Experience Rooms. These are ready-made product solutions for visualizing technological abstractions at key B2B sector events such as trade shows, product events, and branding campaigns.

Sector Two: Finance, Building Trust Through Scalable Premium Perception

In the financial sector, trust is absolutely everything. You are not buying a financial product; you are buying trust in the institution. This trust is built through consistent premium perception, meaning a coherent perception of the brand as premium and professional at every touchpoint.

The problem is that traditional premium production is too expensive and time-consuming to ensure consistency on a large scale. If a bank wants to produce monthly market reports, quarterly analyses, or weekly educational content at a premium level, the costs of traditional production become prohibitive.

The solution I offer is synthetic filmmaking, which allows for maintaining a consistent cinematic visual quality at a fraction of traditional costs. Equally important, the methodology based on high creativity and the Human360 strategy protects the financial brand from being perceived as low effort, which, as I previously demonstrated, could be catastrophic for the perception of trust and authenticity in this sector.

Sector Three: Retail and E-commerce, How a 32% Completion Rate Changes the Game

The problem in retail and e-commerce is brutally simple. The competition for consumer attention is absolutely fierce. Video ad completion rates of 5 percent are the industry norm. The battle for customers often boils down to a price war on cost per click, where the winner is the one with the larger media budget.

The solution lies in changing the rules of this game. The AETHER case study mathematically proves that a 32% completion rate versus 5% with competitors means six times more time that consumers spend with your brand. This is not a vanity metric. External industry analyses confirm that personalization and better content matching significantly improve conversion rates.

The longer time spent with the brand generated by AETHER is not an end in itself. It directly translates mathematically into measurably better brand recall and conversion, just as I conclude in the founding manifesto.

Sector Four: Luxury and Premium, AI Luxury Filmmaking as a New Source of Brand Mystique

The problem of luxury brands is unique.How to maintain brand mystique, that magical aura of exclusivity and uniqueness, in times of digital replication where everything can be copied and duplicated infinitely?

The solution I offer is the use of GenAI to create impossible worlds that reinforce exclusivity, enhancing the sense of exclusivity. Worlds that physically cannot exist, aesthetics that defy the laws of physics, experiences that are truly unique and unreplicable.

Crucially for this segment: this technology provides this level of visual creation at costs accessible to emerging luxury brands, not just to giants like LVMH or Kering Group who have virtually unlimited production budgets.

The industry context shows that large brands like Hugo Boss, Moncler, Casablanca, or Nivea are already actively experimenting with AI creations and virtual influencers. Synthetic Souls Studio positions itself as a strategic partner to do this well, not as a one-off technological experiment but as a strategic foundation that consciously avoids the low effort perception trap by focusing entirely on hyper-creativity.

ERA THREE: WHY I AM A SEMANTIC ARCHITECT, NOT A CEO

I observe how the market is quickly filling up with dozens of new agencies offering AI video production. Practically all communicate through the prism of tools, technology, and automation. They talk about speed, scalability, efficiency, automation.

For premium brands, which, as I have shown, fear devaluation through low effort perception, this is a proposition that actively repels rather than attracts.

Synthetic Souls Studio builds its leadership position on a fundamentally different foundation. Not on technology but on psychology and semantic architecture. This is not a subtle difference. It is a fundamental philosophical difference.

Why Semantic Architect, Not CEO?

My formal title is not Chief Executive Officer or Creative Director. It is Semantic Architect. This title itself is a key strategic signal to the market about who we are as a company.

It clearly signals that Synthetic Souls Studio is not a technology company that plays with creation for fun or profit. We are a strategic company deeply rooted in psychology that uses technology as a tool to consciously design meaning, intention, and emotions in brand communication.

This philosophy is not just marketing speak. It is codified in a unique methodology that I have developed over years of work.

The Sinoe Doctrine is the language map of the Third Era. It is a theoretical and practical structure for designing meaning and intention in communication that goes beyond traditional copywriting or storytelling.

Human360 is the philosophical core of the entire approach. It is the antidote to the dehumanization brought about by the uncritical use of AI. It defines a human not as a collection of data points or demographic segments, but as intention and emotional resonance. This is a direct philosophical opposition to standard data-driven performance marketing that treats people as conversion funnels.

Imprint is the ultimate goal of every production we create. Not views, not clicks, not engagement rate as a number. A lasting record of emotions in the audience's consciousness that remains long after the film has ended. The studio does not produce advertisements in the traditional sense. We produce memories that last.

Emotion Architecture is the specific technical process of achieving this goal. Designing feelings, not just verbal messaging. Every element of the film, from camera movement to color grading to sound design, is consciously designed for a specific perceptual and emotional effect.

The Third Era: From Information to Intention

The First Era was the era of text-based communication. The written word dominated as the main medium of interpersonal communication and brand communication.

The Second Era is the era of visual and video dominance. Image, moving image, video has become the dominant medium of communication in social media and marketing.

The Third Era, which I am building and of which I am the architect, is the era of semantic intentionality. This is the era where meaning, the intention behind communication, and emotional resonance are consciously designed at a fundamental semantic level, not just at the level of superficial visual aesthetics or copy.

As the architect of this era, I do not just create advertisements or video content. I build systems of meaning that resonate with human psychology on an archetypal level, at a deeper level than conscious information processing.

Explanation: Dariusz Doliński Versus Darkar Sinoe

It is worth explaining a certain confusion that sometimes arises and that I have noticed in communication with clients. Dariusz Doliński, a renowned professor of social psychology at SWPS, is an outstanding academic scientist whom I highly respect. But that is not me.

I, Dariusz Doliński publicly known as Darkar Sinoe, am the founder and Semantic Architect of Synthetic Souls Studio. The coincidence of surnames is entirely accidental but symbolically significant. We both operate in the realm of human psychology, just at completely different levels of application.

Professor Dariusz Doliński academically studies the mechanisms of persuasion, social influence, and decision-making processes at a theoretical and experimental level. This is fundamental science that builds our knowledge of how people think and make decisions.

I, as Darkar Sinoe, design architectures of perception that practically utilize these scientifically discovered mechanisms in brand communication, storytelling, and designing experiences that actually change how people perceive brands and products.

This is the difference between academic theory and business practice. Between studying mechanisms and building systems that use those mechanisms to create business value. We both work with the same material, human psychology, but at different levels of abstraction and application.

CONCLUSIONS: AN ADVANTAGE THAT CANNOT BE MADE UP

A detailed analysis of the AETHER case study that I conducted, verified by external market data and academic research, leads to a clear conclusion that I present as the founder of Synthetic Souls Studio.

The traditional video production model is not only expensive in absolute terms. It is fundamentally inefficient in the modern algorithmic media ecosystem in which we all currently operate.

In summary of everything I have written: for 80 percent of corporate video content needs, the AI film production methodology I have developed delivers cinema-quality visual results at a fraction of the cost, with extended lifetime content that is 10 to 20 times longer, with the possibility of iteration and A/B testing in real time, and with a return on investment that is 5 to 15 times higher than traditional production.

This is not a vision of the future that we will achieve in 5 or 10 years. This is a market present available today for brands that are ready to change their approach.

Brands that understand and implement this now are building a competitive advantage that their competition will not be able to make up for with increased ad spending or larger media budgets. Brands that wait for the technology to mature or for the market to become more educated are paying 10 times more for objectively worse business results measured in completion rate, lifetime, engagement, and ultimately conversion.

The perceptual and economic advantage that synthetic filmmaking provides is not something that can be bought or simply compensated for by spending more money on traditional production. It is a fundamental paradigm shift in premium content production that requires a change in thinking about what production is, what content is, and how we measure success.

FREQUENTLY ASKED QUESTIONS ABOUT AI ADVERTISING FILMS

Question One: What Are the Best Tools for Creating AI in Video Marketing?

For simple basic tasks, such as creating basic content for social media or quick social posts, publicly available tools like Canva or integrated generators of social media platforms can be completely sufficient for basic needs.

However, for AI for premium brands, for content that is meant to represent a luxury brand or financial institution, the tool is not software or an application. The tool is a specialized strategic production partner.

Only a production studio like Synthetic Souls, which combines advanced GenAI technology with a deeply human-centric strategy like the Human360 methodology and offers complete legal guarantees regarding copyright, can deliver cinema-quality results without the risk of brand devaluation through low-effort perception.

Question Two: How Much Does It Cost to Produce an AI Advertising Film?

The cost of production fundamentally depends on the scale of the project, visual complexity, and the number of versions of deliverables. I will give you specific numbers based on our current pricing.

Short form content, from 15 to 30 seconds with 3 versions of formats for different platforms, typically costs between 50,000 and 80,000 PLN.

Mid-length brand film, from 60 to 90 seconds with 5 versions for comprehensive distribution, typically costs between 100,000 and 150,000 PLN.

Long form storytelling, from 3 to 7 minutes which allows for deeper narrative and emotional arc, typically costs between 150,000 and 250,000 PLN plus depending on specific requirements.

For direct comparison: traditional production of exactly the same content typically costs between 800,000 and 2 million PLN. The ROI difference between these approaches ranges from 5 to 15 times depending on the vertical and metrics we measure.

Question Three: How Long Does AI Advertising Production Take?

The typical timeline for synthetic filmmaking production at Synthetic Souls Studio ranges from 2 to 6 weeks end to end from initial consultation to final delivery of all assets.

A detailed breakdown of this process looks as follows. Week 1 is the Human360 workshop plus development of the strategic concept and emotional architecture design. Weeks 2 and 3 are pre-production planning plus actual production, which combines live-action shooting with GenAI generation. Weeks 4 and 5 are comprehensive post-production covering editing, color grading, VFX integration, and professional sound design. Week 6 is final mastering and creating all channel versions in various formats.

Traditional production for a comparable project typically takes from 6 to 12 weeks, which is 2 to 3 times longer, presenting a significant disadvantage in today's business pace.

Question Four: Can AI Harm My Luxury Brand?

The answer is clear: yes, AI can harm a luxury brand if used in a generic, cheap way and without strategic thinking.

Empirical academic research clearly shows that consumers perceive cheap generic AI-generated content as low effort, which directly and mathematically undermines the perceived authenticity and brand mystique of luxury brands.

The solution to this problem that I apply at Synthetic Souls Studio is that AI for luxury brands must be used solely to create highly creative content, high-concept visualizations. Using AI specifically to create impossible visuals, impossible worlds that are physically unattainable traditionally, is perceived by consumers as high creative effort, not low effort automation.

Additionally, basing the entire production process on a deep psychological strategy such as the Human360 methodology, which is itself high effort conceptual, completely neutralizes this perception risk.

Question Five: Who Owns the Copyright to AI-Generated Films?

This is absolutely the most critical business risk that brands must understand before entering AI production.

Copyright law, particularly precedents from the U.S. Copyright Office that are subsequently adopted globally, is very clear on this issue. Content that is 100 percent generated by AI without any human creative input is not subject to copyright protection. There is no copyright protection.

However, the fundamental legal nuance changes everything. Copyright protection applies to the human creative contribution in the process, specifically the selection, coordination, and arrangement of elements generated by AI, as well as creative modifications of those elements such as color grading or editing.

The production model of Synthetic Souls Studio, which I call the AI Film Director approach plus live action integration, is by definition a process of intensive strong human curation at every stage. This allows us to legally and safely offer complete copyright ownership for every project as a standard.

This is not a marketing promise or a guarantee. It is a fundamental business guarantee based on a solid legal foundation that completely eliminates legal risk for the corporate client.

Question Six: Can I Iterate and Test Different Versions of AI Ads?

The answer is absolutely yes, and this is one of the key advantages of the synthetic filmmaking methodology over traditional production.

Does the opening sequence not generate the expected engagement? We can change it within days instead of months. Is the call to action too weak? We can A/B test different endings in real time. Is the color grading too dark on mobile devices? We can fix it without the need for a complete reshoot.

Premium AI ads can actually be tested and optimized just like performance marketing, not treated like traditional broadcast content which, once aired, can never be modified.

Traditional production is the complete opposite. Iterations are practically impossible. A reshoot means another 500,000 PLN plus budget and a minimum of 6 weeks waiting for crew and talent availability.

Question Seven: How Does AI in Video Marketing Affect Completion Rate?

The completion rate, the film completion indicator, fundamentally depends not on the technology used for production but on the emotional architecture and strategic design of the entire experience.

Generic AI video content that I see in the market typically achieves a completion rate of 3 to 5 percent, which is actually worse than well-made traditional content.

Strategic synthetic filmmaking based on the methodology I developed in the studio consistently achieves a completion rate of 28 to 36 percent in our projects, which is 4 to 8 times better than the industry standard.

The difference does not lie in AI technology versus traditional. The difference lies in the Human360 methodology that designs every single element of the film, from editing rhythm to camera movement to sound design, for a specific planned perceptual and emotional effect on the audience.

Question Eight: In Which Industries Do AI Commercials Work Best?

The synthetic filmmaking methodology works optimally wherever brand value is built primarily on perception, brand perception, rather than just on transaction, one-time product sales.

Luxury and premium brands where brand mystique requires visual sophistication and consistently high visual quality at every touchpoint.

Tech companies where there is a need to visualize abstract complex concepts as immersive experiences instead of boring PowerPoint presentations.

Financial institutions where trust is built through consistent premium perception and where low-effort content could be catastrophic for brand equity.

Retail and e-commerce where brutal competition for attention means that a 32 percent completion rate versus 5 percent for competitors gives 6 times more time with your brand, which directly translates to conversion.

A key indicator of whether synthetic filmmaking makes sense for your brand: if the customer lifetime value exceeds 5,000 PLN and the buying decision is emotional, not purely transactional, AI premium storytelling delivers measurable ROI that can be calculated.

Question Nine: How to Create an AI Ad That Doesn’t Look Generic?

The secret does not lie in choosing the best tool or the newest AI generator. The secret lies in not starting with the tool. You start with strategy.

The proper process looks as follows. First, Emotion Architecture, designing what the audience should feel emotionally, not just what they should see visually. Second, Imprint Design, defining a lasting emotional imprint that remains in consciousness long after the film. Third, GenAI plus live action integration to create impossible worlds that enhance this emotional impact. Fourth, iterative optimization, testing and improving in real time based on actual performance data.

Generic AI content is always a tool-first approach. Someone chooses a tool and tries to force it to generate something valuable. Premium AI content is always a strategy-first methodology. You start with a deep understanding of psychology and only then choose the right tools to execute the strategy.

Question Ten: Can I Use AI Films on All Distribution Platforms?

Absolutely yes, with the proper rights management that we offer as standard.

The standard deliverables package from Synthetic Souls Studio includes master files in ProRes and H264 formats for various use cases, all aspect ratio versions including 9 to 16 vertical, 1 to 1 square, 4 to 5 Instagram vertical, and 16 to 9 horizontal YouTube format, subtitle files in SRT format for accessibility, usage documentation that explains best practices for each platform, and most importantly, a rights transfer certificate that documents that the client has full legal rights.

The standard rights package we offer covers digital distribution including social media website YouTube, broadcast usage such as television and cinema, out of home including digital billboards, events, and presentations, all worldwide without territorial restrictions and perpetual duration, meaning unlimited in time.

Question Eleven: How Long Does AI Film Live Compared to Traditional Advertising on Social Media?

This is an absolutely crucial economic difference that every decision-maker must understand.

Traditional production content has a medianlifetime of 48 hours to a maximum of 7 days on organic social media reach before the algorithm stops pushing it.

Synthetic filmmaking content in our projects consistently achieves a lifetime of 14 to 90+ days of active organic life before reach naturally declines.

This is a difference of 10 to 20 times longer lifetime which directly translates mathematically to 10 to 20 times more exposure per each zloty invested in production.

Why does this difference exist? The completion rate of 28 to 36 percent that our projects achieve is a clear signal to social media platform algorithms that this content is highly valuable to users, so the algorithms organically push it longer and wider.

Question Twelve: Will AI Replace Traditional Filmmakers and Directors?

My answer as the founder of a studio that builds its value on AI is clear: no, AI will not replace filmmakers. AI augments their capabilities.

At Synthetic Souls Studio, AI is always a tool in the hands of the AI Film Director, a person who designs the emotional architecture of the entire experience, curates the visual aesthetics of each frame, integrates live action footage with GenAI elements in a seamless way, iterates content based on actual performance data and psychology insights.

Human emotional sensitivity, strategic thinking, and creativity always guide technology. Technology never leads the creative process. This is the fundamental guarantee of quality and authenticity that premium brands need to feel secure with AI production.

NEXT STEP: BUILD YOUR PERCEPTUAL ADVANTAGE BEFORE THE COMPETITION DOES

This is no longer a philosophical question of whether AI will be used in premium content production. It is a practical question of when your company will do it and how you will do it strategically.

Brands that are the first to implement an intelligent strategic methodology for synthetic filmmaking instead of generic AI tools will build a perceptual and economic advantage that will literally be impossible for the competition to catch up with, waiting for the technology to mature or the market to become more educated.

Those brands that wait will pay 10 times more for objectively worse business results measured in completion rate, lifetime, engagement, and ultimately conversion.

If your brand meets the following criteria: you are building a premium brand that does not compete in price wars but in perception, your company's competitive advantage lies in brand perception not in product features, customer lifetime value exceeds 5000 zlotys, your customers' buying decision is emotional not purely transactional, then the synthetic filmmaking methodology delivers measurable return on investment that traditional production simply cannot provide with a comparable budget.

A comprehensive breakdown of the entire production process, detailed budgets for different project scales, and ROI calculations per vertical industry can be obtained by contacting directly through the contact page of Synthetic Souls Studio.

Or if you want to see specifically how this methodology would work for your specific industry and your specific brand challenge, contact me directly. I will conduct an initial strategic assessment with no obligations.

We don't just build content that gets views. We build resonance that lasts in consciousness, that changes perception, that drives business value measurably and consistently over time.

Dariusz Doliński, known as Darkar Sinoe Founder & Semantic Architect | Synthetic Souls Studio Architect of the III Semantic Era | Premium AI Film Production

We don't create ads that are watched and forgotten. We create emotional memories that last, that resonate, that change how people perceive brands and make decisions for weeks, months, and years after the first contact.

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About the Author

Dariusz Doliński (Darkar Sinoe)Semantic Architect | Founder, Synthetic Souls Studio™

Creator of Emotion Architecture™ and Human360°, AI storytelling methodologies achieving 28–36% completion compared to the market standard of <10%. 13 years of experience in digital creation, 11 months of research in AI-driven narrative intelligence.

Officially recognized by Google Knowledge Graph as the originator of the concept of intention as a semantic driver in AI filmmaking.

Flagship Projects:WELES (11-min AI cinema) • AETHER (luxury beauty transformation) • EVELLE (case study)

Headquarters: Warsaw

Collaboration: Dubai • Mumbai • Los Angeles📩

darkar.sinoe@syntheticsouls.studio📞 +48 531 581 315

info@syntheticsouls.studio

++48 531 581 315

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